Web2rism project is born by the co-operation of leading academic institutions with Promax Comunication SA, a Swiss company leader in marketing & communication services within global tourism industry.

Web2rism, developed by researchers of the University of italian Switzerland coordinated by prof. Lorenzo Cantoni, Dean of the Faculty of Communication Sciences and leading expert of eTourism, eGovernment and eLearning, has been designed to analyze, through an intelligent software developed ad hoc for this initiative, the online reputation of individual tourism destinations, considering only UGC “User Generated Contents” published in the so-called “web 2.0” (blogs, wikis, social networking websites …).

Exceptional supporter of this innovative project has been the KTI – Agency for the Promotion of Innovation of the Swiss Confederation that, aware of the importance covering today the analysis and monitoring of online reputation in tourism industry, has decided to fund this very active group of researchers and thus give off a series of initiatives focused on the quality cerification of online tourism promotion.

• Find out more about the importance of online reputation management